Today we’ll wrap up our series on intentionality. After covering board layout, video, and lighting, it’s time to move on to another enigma; projection. When I say projection, I’m referring to what hits the big screen. This could be song lyrics, backgrounds, environmental projection and even announcement slides. Judging by what we see in some churches each weekend, there is little if any thought given to how a service ties together visually. And that’s a shame, because great projection does make a difference.
They’re Not Just Backgrounds
What do the backgrounds you choose for your songs say? Have you considered that? Sometimes I think we choose the backgrounds because they are pretty not because they actually improve the look and feel of the song.
But what if we had a consistent visual theme for the weekend? What if each element that hit the screen tied into the last, and all those together told a part of the story? How much more powerful would our services be?
Too Many Choices
While the internet has brought us access to thousands of choices of backgrounds, I’m not entirely sure this is a good thing. By that I mean it is that it’s far to easy to throw a bunch of images up on the screen, just because you have them. If you looked at my background library, you would see such a random collection of images it would make your head spin. Several people over the course of many years have collected those images. But just because we have them doesn’t mean we need to use them.
Some people—my friend Stephen Proctor among them—have been experimenting with using just one visual for an entire series. Not a service, a series! Well, technically, they call them seasons now, but you get the point. That visual is carefully chosen to reflect a key concept of that series. Stephen wrote about that on his blog a while back. If you don’t follow his writings, you really should.
I’ve seen other churches use no backgrounds at all, just white words on a black background. Sometimes simpler is better. But that’s not the point; the point is to consider why you are doing what you’re doing.
We’re in a Visual Culture
Images really do matter. They tell a story and it’s up to us to make sure the story matches the story of the service. Even as I write this in my local Starbucks (one of 7 in a 5 minute radius of my house…), I am surrounded by visuals. The visuals in front of me are telling me a story of coffee—where it comes from, how it’s made and I see a glimpse into the lives of coffee farmers. That is all very much on purpose. Whether you like Starbucks coffee or not is beside the point. These visuals are telling me a story.
A picture of a field of sunflowers might be pretty, but what does it have to do with the song? As we are careful to choose our colors for lighting, we need to be careful to choose backgrounds that reflect the story the song is telling. And the backgrounds and lighting should match, or at least complement once another.
I mentioned the concept of learning last time, too. Visual styles and tastes are a moving target. We need to develop a language and visual style that matches the culture of our church, and adds to the service. If you don’t follow Stephen, you should. Camron Ware’s Visual Worshiper web site is another fantastic resource, especially for environmental projection. Triple Wide Media and Church Motion Graphics are terrific sources for visual material. Just be careful not to use everything they make every weekend.
Above all, just think about why you are doing what you do. Don’t just grab backgrounds out of the background bin because they are pretty. Each background (or lack thereof) should be a reflection of the moment. What are you trying to say with that song, and how does the background reinforce that message? The same goes for announcement graphics and sermon notes. Pastors, for the love of all that is holy and sacred, stop putting everything you’re saying on the screen. If people are reading, they’re not listening. Use visuals and words to reinforce your message, not be your message.
My hope for this entire series is to encourage you to simply think things through. I take the approach that everything we do is up for grabs all the time. If we can’t justify why we’re doing it, we should stop doing it or change it until it makes sense. “Because we’ve always done it that way,” is not a good enough reason. I don’t want to do things just because. I want what I do to be intentional, so that I can make the biggest impact I can while I can. Hopefully, you’re inspired to do likewise.