I was tipped off to a very cool new background creation tool by my friend Camron Ware. It’s launching today, and I had the opportunity to pre-view the app to see how it works. The Shift Media Creator is one of those purpose-built tools that is a model of simplicity. It’s not fancy, but it does the job very effectively and easily.
You can start with your own images or anything else you have on your iPhone. The first step is to choose the aspect ratio. HD, SD are both there along with triple-wide versions of HD & SD. Flipping and rotating is a press away. Next, you can filter and adjust the image to your heart’s content. There are a bunch of filter packs, with more coming soon. A full suite of image adjustments are also on tap.
One of the things I really appreciate about the app is the text preview tool. You can see what either white or black text will look like over your background. One of the biggest problems with a lot of backgrounds is that they either get so bright, dark or busy that it’s hard to read text. Shift allows you to fix this at the creation stage. Smart.
Once you adjust color and filter the image, you can add some motion. Right now, there are two motion generators; I would expect more to arrive shortly. As with the filters, you can vary the amount of the motion component to be as subtle or extreme as you like.
Once you’re happy with the result, the app renders the image out to a 30 second loop. Options for saving include your camera roll or your Shift Worship account. You can also share using the built-in iOS sharing services.
Overall, this is a great little tool. So often, we pick a background for a song based on what we have in our library. Many times, we’d love to do something more custom, but don’t have the time to dig into Motion or After Effects to come up with something. This simple app allows anyone to snap a picture, and quickly turn it into a very great looking motion loop.
While the app is not free, it’s only $5.99. In making the two backgrounds I did for testing purposes, I saved $6.00 worth of time, so it’s clearly a bargain. Go check it out on the app store.