We’re continuing on in our series of AVL renovation. I should point out that almost all of this applies to new builds as well—though I hear from more churches who are upgrading and remodeling than building. Last time we talked about design, or more accurately, where in the design process the AVL guys should be brought in (answer: early!).
Today, we’re going to talk about one of the most oft forgotten aspects of an AVL system renovation: Defining the system objectives. Put another way, what do you want the system to do?
Don’t Ask the Wrong Questions
I hear from churches all the time asking for advice. I love to give advice, so I’m happy to oblige. However, sometimes, it’s really hard. I get questions like, “We want to upgrade our sound mixer to a digital mixer. Which one do you recommend?” Or, “Which projector do you recommend for a center screen?” Or even, “We have a 300 seat room, which speakers should we install?”
Those are all questions that are all but impossible to answer. The reason is, they are asking the wrong question. There are usually several options that I could recommend. But without knowing what they want the system to do, I can’t do anything but give you brands and products I like.
The Right Questions
Before you ask for specific equipment suggestions, ask yourself some questions first.
- What benefit to we expect to see from this new technology? How does it advance the mission of our church?
- How will this improve our services? Will this lead more people into worship or will it be distracting?
- What do we want this new gear to do for us? How should it be better than what we have now?
- Who will be running it? What is their skill level, and how quickly do they learn new things?
- Are we getting into this because it’s cool? Or are there really good reasons for this new technology?
- What specific capacities do we need? If it’s an audio console, think inputs, outputs, mix buses, FX, remote mixing, digital snakes, personal mixers, etc. For a projector it might be how bright do we need, screen size, resolution, inputs, ease of mounting and servicing, or even should we consider a video wall?
- Do you have a budget? Is that budget realistic?
There are plenty more questions we could delve into, but most get pretty specific pretty quickly. That should get you started.
Develop Your Objectives
Armed with the answers to those questions, you should be able to come up with a pretty clear set of objectives for this technology purchase or upgrade. With that in mind, you can start looking at options. The field will narrow quickly when you have a good idea of what you want a piece of gear to do.
You will often find several options that will suit your needs. At that point, it comes down to what brands the dealer you’re working with carries, or which ones may have better service options. Consider which one will work with your existing equipment and even which one you like more.
Most of the equipment I’ve purchased over the years has been chosen specifically because it meets my design objectives. Sometimes it comes down to two products and I choose based on the one I like better. Maybe it’s their software, the interface, or that I have a better relationship with the rep. Those aren’t top line criteria, but they do help you decide at the end.
Above all, know why you want to upgrade or purchase. When you know why, it makes it a lot easier to come up with the what. Next time, we’ll talk budgets.