Back in the day, Heinz ran an ad campaign for their ketchup called “Anticipation.” If featured all sorts of people eagerly anticipating something, which of course, ran parallel to their eager anticipation of the delicious red sauce coming out of the bottle. It was clever, and by licensing the classic Carly Simon song, memorable.
The Mac Dictionary App defines Anticipate with the following two possibilities:
1) guess or be aware of (what will happen) and take action in order to be prepared: they failed to anticipate a full scale invasion.
2) look forward to: Stephen was eagerly anticipating the break from the routine of business.
Heinz was referring to the second definition. Today, I want to focus on the first; to guess or be aware of what will happen and take action in order to be prepared (especially the last part).
I am becoming convinced that one of the keys to being a great tech leader is to anticipate. We need to be aware of what will likely happen, and prepare in advance for that eventuality. This is not nearly as hard as it sounds.
For example, take a look at the service order around Wednesday or Thursday. See an interview on the list? You know that means you will likely need a handheld or two prepped and ready to go for service. Don’t wait until 5 minutes before service starts for someone to tell you that they will need two handhelds for the interview. You know what is going to happen, and what will be required. Prepare ahead of time.
If your worship leader sometimes (but not always) stops and prays between songs, get in the habit of dumping the effects on her voice at the end of a song so if she does pray, there won’t be 3 seconds of reverb at the beginning of the prayer. Prepare in advance.
If you always do a big Christmas production that requires extra wireless mics and lights, start booking them in late October; don’t wait for someone to tell you about it in early December.
When I was a TD, I was told on many occasions by my boss that he appreciated the fact that he didn’t need to manage me. I hear from a lot of tech guys that they hate how much “management” their boss exerts on them. The reason I didn’t have that issue is that I anticipated what needed to be done, and got it done it before he had to say anything. Thus, he never felt the need to track my movements and monitor my time. I just got it done, and he didn’t worry about it.
If you want to enjoy the same freedom, anticipate the needs and deal with them before someone else has to tell you to do so. This works in concert with one of my earlier posts, Do a Good Job. If you learn to anticipate well, and then do a good job, you will enjoy a level of freedom in your work that will make your job a real joy. Fail at those tasks, and expect to have a lot of micromanaging in your life. The choice is yours.