We talk to a lot of churches that have a desire to stream their services and events online. We recently taught a class on this topic at the North West Ministry Conference, and we thought we would share it with you here.
So, you want to stream your services over the inter-webs?
Before you just jump in, here are some things you should think about.
Determine the Why
It is funny how many people we talk to that have no idea “why” their church wants to stream. Before you move forward, it is good to ask these questions with your team and leaders:
Does It Need To Be Live?
Would posting on YouTube or Vimeo Sunday afternoon or Monday work just as well? Often, a few hours or even a day delay won’t be a big factor for your audience.
Is it because it’s cool or does it advance the vision of your church?
Many churches fall into the trap of thinking they need to stream live because all the big “cool” churches are doing it. Most of those churches see live streaming as integral to their mission. But that doesn’t mean it’s right for every church.
Here are (in our opinion) valid reasons to stream live:
- Keeping services accessible for shut-ins and sick
- Reaching your community
- Reaching a larger audience outside your immediate community
Still going to stream live?
Do it well. Today’s connected generation has high standards and a short attention span. A poor live stream will do a lot more damage for your church’s creditability than no stream at all. Plus, you’re competing with all the big players will full staffs and big budgets.
High quality video is essential. If you’re going for more than archival quality, you’re going to have to spend some money. Quality cameras can range from $5,000-50,000 each. If the camera requires an additional lens, they range from $3,000-50,000 each. If you have more than one camera, you will need a way to switch between them. Switchers range from $2,000-25,000. Keep in mind you will also need capture cards, encoders, IT infrastructure and fast internet. The cost for those can quickly creep into the thousands of dollars. Live streaming is not a low-budget endeavor.
Good execution is essential and that starts with camera shots. For speaking only, you can get away with one camera shot, but we recommend at minimum two. Here are some camera shots that work well and can also serve to feed your iMag and ancillary room video feed:
- 1st front-center shot (above the knee or at waist)
- 2nd Camera additional front-center (head to toe)
- 3rd Camera Slash Shot (usually house left/ right)
- 4th-5th- Cameras POV on Stage
- Additional Slash or roaming
- Audience shot
- Jib shot
- Dedicated Far-Wide Shot
You have to light with video in mind. Proper lighting is more important for video than it is in the room itself. Cameras don’t have the dynamic range our eyes do, so lighting needs to be well-controlled. The great thing about the new high definition cameras is that lighting doesn’t have to be crazy-bright anymore. That being said, color balance is important. The major things are:
- Color balance front light to 4,000K-5,550K
- Even front light
- Good back light
- Color (which helps with depth)
No matter how great the video looks, if it sounds bad, you will drive your audience away. If you are only streaming the speaking portion you can get away with the board mix, but if you are streaming the entire service with music you will want to explore some of these options:
- Dedicated matrix mix from main console
- Broadcast mix of stems from main console
- Broadcast mix of each channel (split)
* A great execution of this can be found here
Adding this kind of video may require a larger crew. Staff/ Volunteer positions may/will include:
- Camera Operators (1-6 or more)
- Video Director
- Shader (depending on the complexity of your system)
- Technical Director
This is a BIG ONE. If you are streaming your services, you must have a good IT infrastructure and bandwidth and up-speed is crucial.
- For SD, minimum 1 Mbps upload, continuous
- For HD, minimum 5 Mbps upload, continuous
- For Multiple Bitrates 8-20 Mbps (don’t recommend)
- QOS (Quality of Service)—prioritizing streaming traffic
Streaming Company Qualifications:
Here are some, but not all, of the services a streaming provider will offer which you should consider:
- Weekend customer service hotline
- Video Player embedded on your site
- Ad free (you will have to pay for this)
- Transcode to multiple bitrates (Receiver’s bandwidth is a potential limiting factor)
- Player DVR function (record while streaming); archive and playlist ability
- Geo Blocking (regional availability)
- Password protection ability for conferences etc.
- Simulated live
- Mobile device compatible
Read the Fine Print
Some plans will charge a monthly fee and then add bandwidth usage fees. Unlimited bandwidth may seem good, but it might ultimately be more expensive, so read the fine print and plan accordingly. One more thing; read the fine print.
Some Streaming Providers you should look at:
LiveStream (use the paid service)
UStream (use the paid service)
You can also “Roll your own” with CDNs like Akamai but this is not for the meek and with all the providers out there, unless you are an uber-nerd with lots of time on your hands, we don’t recommend it.
Here are some other resources for your perusal: